Essential Guides

Budgeting for Customer Success is not without its unique challenges. What goals will yield the biggest return? How do we rally support? And where is…

What should you be monitoring, measuring, and managing from a company-wide perspective?

Times are changing—subscription services are giving customers more power over where their money goes. If they want to keep up, Channel parties need to adopt…

To truly capitalize on the benefits of a Customer Success model, companies need to incorporate a technological solution into their organizations.

Customer retention is crucial to the health of any business. Use Gainsight's Essential Guide to Churn reduce churn and increase revenue.

Everything you need to know about aligning your whole company around the customer.

Find out how B2B companies are leveraging community to foster lasting success.

A step-by-step guide to designing education strategies that engage, inform, and create lasting customer relationships.

Customer Experience is a key differentiator in a competitive marketplace where new technology can disrupt at a moment's notice. Get an edge with this guide!

Customer success is a methodology of working with customers to achieve success with using your product or service. It focuses on relationship management and goal…

Helping CROs understand and maximize the strategic value of Customer Success.

Today, it’s critical to guide your customers to success or they’ll find someone who will.

Customers are ready to take matters into their own hands—and they can’t do it without you.

Discover the processes that mix art and science to address the needs of your most complex customers.

Having the Courage to Embrace the Vision, Evolution, and Accomplish the Goals of Change with AI.

Dive into the world of AI for customer success managers. This essential guide will help you master AI and unleash your full potential as a…

Why is product analytics so important? With the right data, you can make better product decisions and influence stakeholders. Learn more in this guide!

Product experience is the perception of a company’s product based on all touchpoints, interactions, and engagements. Read our Essential Guide to all things PX.

Learn how to use Product-led Growth to create value for your company and deliver value to customers by focusing on customer needs, retention, acquisition, and…

Learn the relevant metrics for measuring the launch and adoption of SaaS products, understand user segmentation best practices and the must-have features of product analytics…

Companies that have adopted Customer Success are growing while those that have not are disappearing. Gainsight presents the tools and methods to align your whole…

Time moves quickly in the business world. With subscription products on the rise and recurring-revenue business models becoming the darling of CEOs and Wall Street…

Quarterly business reviews (QBRs) are one of the most precise tools you can have to enhance partnerships, engage executives, and see the value of your…

It's the golden metric of the subscription business model. But how do you calculate it? How do you predict it? And how do you grow…

Gainsight details the five stages of the customer journey from brand awareness to adoption and the importance of extending the customer lifecycle.

Listening to your customers and taking action to solve their challenges is the first essential step to Customer Success.